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Web Design

Knowledge Products Corporate Web Site

Design Challenge

Global Knowledge's software division, Knowledge Products, needed a major revision of its corporate Web site. Management had refocused the direction of the division along with its branding. The Web site needed a new look and new content in two months time, when the PeopleSoft Connect Conference was scheduled and marketing collateral was due to debut.

Design Solution

With new content needed, I took the opportunity to rework the entire site structure using methods in User Centered Design to determine target users, analyze their tasks, and organize the tasks into mental models. The mental models gave me a picture of the optimal information architecture for the site. I structured navigation to match the models and developed the Web site with light, clean design.

The redesigned Web site gave Knowledge Products great visibility at the conference. Representatives were able to effectively drive home the return on investment of the product with the testimonials and case studies, all present on the site. Two months later, Knowledge Products and PeopleSoft entered into an OEM agreement to use OnDemand as part of their Enterprise Application.

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