Logo Design and Brand Identity

Designing identity, like icon design, can be quite a challenge. I start with the logo because the logo dictates how the rest of the identity will be designed.

I approach logo design with the goal of communicating the core meaning of the company, organization, or individual in a single graphic image. The logo has to work in black and white as well as color. It also needs to exist in multiple forms to effectively communicate in different venues and media. With a logo established, I design the rest of the identity, using colors and graphic elements that compliment the logo and further communicate the essence, or "brand," of the client. Examples:

Migia

Migia specializes in personalized designer apparel for dancing, skating, and aerobics.
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The Garden Church

The Garden Church is a unique Methodist Church in Lansdowne, Pennsylvania .
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Alpha Integrators

An IT consulting company.
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Sweet Violet of Manayunk

Sweet Violet sells Victorian and country gifts in Manayunk, Pennsylvania.
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Public Health at Temple University

Logo and branding used in a Web site, brochure, and trade show booth panel
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